What do Geert Hofstede and Gareth Morgan have in common? How are their theories related?
Hofstede's surveys on cultural dimensions are quantitative while Morgan's research methods are qualitative and belong to social constructionism. But I have found that both Hofstede's and Morgan's methods can be used together.
Hofstede says that culture is the collective programming of the mind. Culture is set of values and attributes of a group, and the relation of the individual to the culture, and the individual's acquisition of those values and attributes. By this culture is a cultural construction.
Morgan believes that culture is a process of reality construction that allows people to see and understand particular events, actions and situations in distinctive ways. In his book 'Images of organization' he examines how we construct our realities and thereby our culture.
Source
Morgan, Gareth (1997) "Images of Organization", Sage Publications
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